“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” – Brian Solis, Digital Analyst
Be Social
WHAT.
Whether speaking to a group about using social media for social justice, writing, or community-building, we make sure to begin with the fundamental understanding of what social media consists of, based on almost 20 years as an online community content designer and marketer. For us, it always boils down to these three components:
Community
Content and
Communication
WHY.
There are so many reasons why folks use social media. In the 2018 chart (via Sprout Social), the top reasons marketers use social media are listed. The top three reasons are to:
Increase Brand Awareness
Increase Community Engagement and
Increase Web Traffic
HOW.
We have had measurable and continued success with clients over the years. Many of our clients have been start/stop clients (due to resources like time, money, and other competing projects). This creates a defecit in the area that is most important for smaller brands: CONSISTENCY. We offer:
coaching and strategy
online community management
social media marketing and
training
We also offer the chance to be a part of an online movement with a Socialites membership. By leveraging the Socialites group and the expertise of our team, participants can essentially crowdsource consulting time and resources to Energize, Humanize, and Maximize results!