What do your customers want?

Tips and Trends
Written By Leslie McGraw

With social media on the rise, knowing what your consumers are looking for from your social platforms is very important. It’s no surprise that Gen Z and Millennials are spending more time on social media. But members of Gen X are increasing their use by 75% and Baby boomers follow right behind at 54%.

It’s also important to understand which platform consumers are using. Facebook continues to be the highest platform that consumers use and where they tend to interact with brands the most. Instagram is the second-highest platform for consumers to follow and interact with brands.

Leslie McGraw

Leslie McGraw, a poet and activist, merges poetry and digital media for creative expression and social change. She owns Les Go Social Media Marketing & Training, is involved in social justice and socio-political organizations, and founded the Elbert Williams Voting Corner in 2022. Leslie supports poets and writers, through events, and social media marketing. Her poetry collection, "Emergencies of the Heart," is dedicated to Black lives lost on 9-11 and was selected for the 2022 Black Fire This Time Summer Fellowship. Connect with Leslie on social media @TruStorySuccess for updates on her work and Voting Corner activities.

https://www.lesgo4it.com
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