Here’s How to Stay Ahead the Social Consumer

Consumers appreciate the responsiveness from brands on social media. 40% of consumers will unfollow a brand for poor engagement.

Nonprofits on average receive 135 messages per day. On average, entertainment brands receive around 139 messages a day. Only a small portion of those messages receive responses, around 50 messages a day.

Followers between the ages of 25 and 55, interact and buy from brands that respond in a timely matter to customer service messages.